Check out our research report to find out why we think Adobe Inc. (ADBE) stock is undervalued and likely a good long-term investment.
Industry Analysis and Positioning
Adobe has estimated that it will have a total addressable market (TAM) of $147B by 2023, up from an estimated TAM of $118B in 2022. This definitely fits the bill for a fast-growing industry. The company further breaks down the TAM into 3 segments: Creative Cloud, Document Cloud, and Experience Cloud.
The Creative Cloud segment is what contains its most recognized software, such as Photoshop. It's hard to argue a company is not a leader when one of its products becomes popular enough to be used as a verb: "Do you like this picture I Photoshopped?". Although Photoshop is its most widely known product by far, it's not the only one that many businesses rely on. Others such as Illustrator, InDesign CC, and Premiere Pro are also considered as industry standards.
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