Ever wonder if you should buy Alphabet (GOOG) or Microsoft (MSFT) or both? Our newest article should help clear things up. Lots of info in this one, you don’t want to miss it.
We go over each company’s competitive advantage and provide a backtest we did to show how companies with measurable competitive advantages returned 180% in the past 5 years vs. 88% for the S&P 500 (SPY).
We also explain why quality-factor investing is poised to outperform as we enter a mid-cycle slowdown. The iShares MSCI USA Quality Factor ETF (QUAL) defines quality as having a high return on equity, stable year-over-year earnings growth, and low financial leverage.
Both companies are great and have reasonably predictable cash flows. One company has a better valuation than the other and we would consider it to be the better pick.
Since we aren’t allowed to post the full article here, find out which company we like better by clicking the button below:
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