Research report on Canada Goose Holdings (GOOS).
The apparel industry is tough. There are no barriers to entry and tens of thousands of brands to choose from, ranging from dirt cheap, to luxurious ones. Being able to convince customers to pay handsomely for products in such a competitive market says a lot about a brand. Such a company/brand has clearly mastered the art of marketing and is perceived as highly favorable by buyers.
Canada Goose Holdings (GOOS) is this type of company. Arguably the most popular Canadian-based brand in the world, it has attained a loyal following which continues to grow. A big part of its popularity is that Canada Goose jackets are extremely warm, which is perfect for the harsh winters of Canada and other northern countries.
Canada Goose is well run with a long history meaning it is unlikely to be just a fad. However, the company is trading close to fair value leaving just a small margin of safety.
*This is a premium seeking alpha article, so we can’t fully post it here.*