Celsius Holdings Inc. (CELH) has a very interesting story filled with conviction and perseverance. Carl DeSantis stumbled upon Celsius 15 years ago when his long-time business partner brought him a 6-pack of it. Having thought it was a winner, DeSantis invested in the company and had become its largest shareholder.
The company first went public in 2008 on the NASDAQ but was delisted only 3 years later. The company had been losing money and other investors clearly didn't have the same conviction in the company.
Nonetheless, DeSantis continued to invest for marketing and brought in a new management team to turn the company around. Fast forward to today, the stock is now a moonshot away from its second IPO price back in 2017.
In this article, we're going to explore if the run-up in price is justified by the company fundamentals or if it's based on hype.
Here are the main points of this report:
*This is a premium seeking alpha article, so we can’t fully post it here.*