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Web Wars: Shopify Vs. Square Vs. Wix Vs. BigCommerce - Which Stock is Better?

1/21/2021

 
​Shopify (SHOP), Wix (WIX), Big Commerce (BIGC), Square Online, and Weebly, with the last two being owned by Square (SQ), are big names in the world of web building. Each has its own pros and cons. In this article, we will make a comprehensive comparison between the web builders using both qualitative and quantitative analyses and attempt to objectively determine which would make the best investment if we had to choose one.
  • WIX and BIGC are pure-play web builders. Shopify and Square provide more of an ecosystem for merchants both online and offline.
  • All 4 companies could be much more profitable, but they choose to invest in growth.
  • SHOP and WIX are generally the highest-rated website builders based on reviews.

What is discussed in the article: 
- An operational comparison of each of the companies 
- A comparison of their products
- Analyzing insider ownership
- The valuation of the 4 companies
- Risks associated with buying
​- Our final thoughts on which we would buy if we had to choose one

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